Build a LinkedIn profile that gets you found

Successful job hunting now requires a LinkedIn profile that is current and optimised. Employers will read your profile before deciding whether to interview you, and a strong profile can put your name in front of thousands of people in your industry.

Start with three questions:

- What outcome do I want from marketing myself , stronger personal branding, applying for jobs, generating leads, growing a network, building a business? - What is my budget? - How will I measure success?

Then work through the profile checklist:

- An eye catching banner - A professional headshot - A headline that states what you do and who you do it for - A summary people actually want to read - Experience with evidence, not duty lists - Visual media where it helps - A customised URL - Connections, plus a VIP list of people at your target companies - Recommendations and skill endorsements - Regular activity - A profile strength check

The path to results is simple: create the profile so you become visible, engage with the right people , hiring managers, industry pages, relevant posts , and then convert, when someone reaches out by call, email or direct message.

Levelling up your presence helps in two ways: you appear in more recruiter searches, and when someone lands on your profile, it does the selling for you.